Jackpot! Harrah's Winning Secrets for Customer Loyalty | 
 enlarge | Author: Robert L. Shook
Publisher: Wiley
Category: Book
List Price: $45.00
Buy Used: $0.58
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Rating:  5 reviews
Sales Rank: 265879
Media: Hardcover
Pages: 352
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 8.8 x 6.8 x 1.2
ISBN: 0471263230
Dewey Decimal Number: 338.7617950973
UPC: 723812136155
EAN: 9780471263234
ASIN: 0471263230
Publication Date: December 23, 2002
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Standard used condition.
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Product Description
The inside story of the gaming company that hit the jackpot playing by its own rules
Robert L. Shook, a New York Times bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's. Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top casino, dominating Nevada and beyond. The first gaming company listed on the New York Stock Exchange, Harrah's is a $4 billion-dollar business driven by smart marketing and smarter leadership. This book is the first to examine Harrah's and its leader, a man who dominated an industry and amassed a staggering fortune while refusing to deal with mobsters and corrupt politicians. Though Bill Harrah died in 1978 and the company has since been sold, Harrah's has retained its sense of history and remained an industry leader. Following the company's growth, Shook uncovers rich business lessons about marketing and customer loyalty, increasing market share in fiercely competitive industries, and maintaining a sense of integrity in a cutthroat business world. This is a compelling and intriguing story of a company that gambled and won, and it offers business readers an opportunity to benefit from the hard-won lessons of a paragon of the entertainment industry.
Robert L. Shook (Columbus, OH) is a seasoned business journalist and the ghostwriter behind several New York Times bestsellers. He is the founder and former CEO of Shook Associates and the American Executive Life Insurance Company. He is the author or coauthor of thirty-five books, including The IBM Way, Mary Kay on People Management, and Mary Kay's You Can Have It All.
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| Customer Reviews:
 Interesting and easy read on Harrah's and the industry! November 29, 2006
Paul J. Moreau (Memphis, TN, USA, ElvisLand)
This book tells in an easy, readable fashion the story of Harrah's from the humble beginnings of a small parlor in Reno to the multibillion dollar behemoth it is today. Although the primary focus is on Harrah's, of course, the book covers the growth of the industry in the US overall from the early days, through the mob years in Vegas and the entertainment explosion that happened, to the proliferation of boats, reservation gambling and other gambling alternatives such as the lotteries through many US states.
This is a great book to read for reminders on the basics of "getting it right" when it comes to customer service, treating employees right, thinking strategically and executing on a vision. It is amazing what Harrah's has done in the area of parlaying customer information into long term, profitable relationships!
I have read many business books, this is my most favorite in recent months, for sure.
Read on, and watch out for that river card :)
 Motivate yourself February 8, 2003
James Metz, DDS (Columbus, Ohio)
3 out of 4 found this review helpful
Great book -- the lessons taught are for all service based organizations. Learn how to create customer loyalty and enjoy your business more. Must read!!
best marketing book I ever read January 15, 2003
5 out of 5 found this review helpful
I have read other books by Robert L. Shook, and he is an accomplished writer of business books. He's at his best with Jackpot. This book is both informative and entertaining. Shook takes his reader behind the scenes at Harrah's, a gaming company with 26 casinos and reveals how the company is able to compete so successfully against billion-dollar properties in the Las Vegas market. Harrah's secret, as the subtitle states is how it wins customer loyalty and does it better than its competition. This is an excellent book for any business reader engaged in a highly competitive industry, and, in particular, goes head to head with the big boys. Shook's writing style is superb--he interwines anecdotal material that makes for a fascnating read. True, this is a business book, but at times, it's such a page-turner, you feel you're reading a novel.
This book is a "winner!" January 14, 2003
3 out of 3 found this review helpful
This book is about an outstanding culture that is culminated from the founder's passion, integrity and leadership. Jackpot provides cutting-edge lessons and ideas that are being exposed for the first time in topics such as: marketing and customer loyalty, building market share, and preserving high integrity. Harrah's placed its chips on integrity and serving the customer. It's no wonder they are so successful.
 "very FUNNY book" January 8, 2003
douglas hayden (carlsbad, ca United States)
0 out of 28 found this review helpful
This book is a riot! I could not put it down. One of the funniest books on gambling I have ever read.(and I've read 100 books on Vegas/Gambling.Go straight to page 43 first- "there is no underworld presence today in Las Vegas"- this author really knows how to write satire.The book is just filled with one funny story after another about how everything now in gambling is on the up & up.Robert Shook is more humerous than that Connecticut Senator whose trying to protect children from the entertainment industry.Another fun thing to do with his book- circle the word "lawyer" and then underline all the Federal & State laws that his book exposes.God Bless America! We should all feel blessed to have a comedy writer like Robert.D.Matthew Hayden
author
Vegas Stories
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